MEET THE COTA CEO
Britni Ricard is a visionary entrepreneur and CEO, who founded Cota Skin Care in honor of her late brother, Chev Off The Ave (C.O.T.A). Chev was a firm believer in the importance of self-care and maintaining healthy skin, and after his passing, Britni was inspired to launch a skincare line that would honor his memory and help others achieve healthy and radiant skin.
Before soaring into the Skincare Industry, Britni would invest the majority of her earlier years in Business at her local library in New Orleans, Louisiana. If "dedicated" was a person, it definitely would be her. She’d spend hours soaking up information from researching ingredients to teaching herself how to file her own LLC.
Her lack of having a computer did not stop her. She used what was in her reach. From there, the grind didn't stop.
Speaking of using what was in her "reach", in order to have a successful launch for Cota Skin a plan had to be put in action.
Britni then curated a Raffle Ticket Fundraiser to assist with funding the necessary costs for her launch.
Long story short, thousands of dollars were raised and Cota Skin (formally Cota Essentials Skincare) was birthed. Since its inception in 2019, Cota Skin Care has garnered widespread recognition and praise, with features in notable publications such as Forbes Magazine, Essence, and Black Enterprise and has earned her a guest spot on The Sherri Shepherd Show. The brand has also gained a loyal following among celebrities and influencers, including Yung Miami, JT (The City Girls) Jayda Cheaves, Ari Fletcher, Reginae Carter and Toya Johnson to name a few. Every day, Britni wakes up with a strong sense of purpose and fulfillment. She knows that her products have helped countless individuals to regain their confidence and overcome their skincare challenges. The positive feedback and messages from her customers serve as a constant reminder that she is making a real difference in the world, one healthy and radiant complexion at a time.
For Britni, the goal of Cota Skin Care is not solely about making money but creating a movement towards healthier and happier skin. She believes that everyone deserves to feel good about themselves and their appearance, regardless of their skin type or concerns. That is why she and her team strive to provide their customers with the best possible products and services while continuously pushing the boundaries of what is possible in the skincare industry.Britni wants everyone struggling with acne, dark spots, or other skincare issues to know that they are not alone. There is hope, help, and a community of people who care about their well-being and are dedicated to supporting them on their journey to healthier skin. Together, they can make skin healthy again and show the world that true beauty comes from within. #ACNE4WHAT
In conclusion, Britni Ricard is a true inspiration and trailblazer in the skincare industry, and her commitment to excellence and integrity is reflected in every aspect of Cota Skin Care.
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